Marketing Your Most Important Product

Written by Channel 11 Houston on August 29, 2013. Posted in Careers in sales, Hiring sales reps, Sales job

Job in sales

Executive recruitment firms are designed to help businesses with the process of hiring a sales rep that can make a difference. Managing the entire process from start to finish, they screen, contact, and help prepare potential employees, matching their clients up with candidates of incredible caliber.

If you’re interested in a career in sales, you’ll need to know how to impress executive recruitment firms. Contrary to what you might think, experience isn’t necessarily the number one factor for those hiring a sales rep. Especially, when existing reps are available to train and mentor new hires, there are other factors that must looked at. Besides experience, suitability for a job is determined by the presence of relevant skills, knowledge, aptitude, and qualifications.

Relevant Skills

The relevant skills that executive recruitment firms look for when hiring a sales rep are often innate. Perseverance and patience are critical, as are confidence, friendliness, and intelligence. The time to demonstrate those characteristics is in an interview, where “selling yourself” is more important than in any other profession. To sell your most valuable product, remember these suggestions:

  • Look professional. You should be well groomed, clean cut, and appropriately dressed.
  • Appear confident. Confidence and sales proficiency are partner traits.
  • Make some small talk. One source recommends that you try to be the kind of person you’d want to sit next to on a plane.
  • Show that you’re a team player by emphasizing any teams, groups, or social activities you’re a part of.
  • Know the industry. Tell the interviewer what you’ll be able to do within a realistic time period and be ready to explain a go to market strategy.
  • Seal the deal with a warm smile and handshake, just like you would on a sales call.
  • Follow up. Research shows that only 20% of sales leads are ever followed up. Show that you won’t contribute to that problem by calling after a few days.


Make sure you know your stuff before approaching executive recruitment firms. Emphasize any business or marketing education you’ve had, and anything you’ve learned about the particular product or industry you’re applying to work in. You can’t do too much when it comes to learning about the product, so make sure you sink some time into that. They aren’t interested in hiring a sales rep who couldn’t be bothered to do some research.


Prove your aptitude by selling yourself from the very first contact: your cover letter. When you get in touch with executive recruitment firms, don’t be afraid to brag on yourself a little and show that you know how to sell a product. The proof is in the pudding. If you can’t sell yourself, how can you make a great sales rep?

Hiring a sales rep is an important endeavor that receives a fair amount of time and attention from recruitment firms. Show that you value their time and that you’re well prepared, and you’re sure to blow them away. Find out more about this topic here.

Comments (3)

  • Kayla Wage
    October 27, 2013 at 9:21 am |

    Great tips for any type of interview. It’s all about selling yourself.

  • May 31, 2014 at 2:24 pm |

    It’s important not to look nervous. The way you behave in an interview reflects how you’ll behave on a sales call.

  • Al Bowman
    June 30, 2014 at 5:21 pm |

    It’s important not to look nervous. The way you behave in an interview reflects how you’ll behave on a sales call.

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