Increase Business With Direct Mail Postcards

Written by Channel 11 Houston on January 17, 2014. Posted in Direct mail campaigns, Direct mail printers, Sample of business postcards

Oversized postcard printing

A lot of people really do not give postcards much thought. However, postcards have a rich and varied history. The first known printed picture postcard that had an image on one side was created in France in 1870 at Comp Conlie. This camp was a training camp for soldiers in the Franco Prussian war. Additionally during World War I, soldiers sent their friends, family and loved ones postcards that were made of embroidered silk mesh. Collecting postcards is called deltiology, and is thought to be one of the three largest collectible hobbies.

While you may not actually want to collect postcards, you should consider direct mail postcards as an effective way to boost business and sales. Direct mail postcards used in direct advertising campaigns are valuable in terms of return on investment due to the fact they show how many potential customers responded through a clear call to action. A recent survey shows that direct mail marketing had the strongest ROI for customer acquisition for business to consumer marketers.

Direct mail postcards, including custom postcards, can help get your marketing message out to a targeted group of individuals. Real estate agents often use these direct mail postcards to advertise a new listing. These postcards are usually sent to a group of potential buyers.

If you are considering a campaign using direct mail postcards, you can find several sources to assist you. You may want to enlist the services of a design and marketing firm that can include direct mail postcards into a full marketing program.

There are also many available postcard direct mailing companies who can help you with direct mail campaigns. These companies offer design services, postcard printing, and direct mail services. They can also help you find lists of targeted recipients for your direct mail postcards.

Like an advertising agency, these postcard printing companies can often help you create an entire campaign of direct mail postcards. You can design the campaign, work with the company, and have those direct mail postcards sent out on a set schedule. Knowing that your postcards are being sent out automatically will let you turn your attention to other facets of your business.
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